- Packaging today is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging also refers to the process of design, evaluation and production of packages.
- Packaging, as distinct from mere ”packing”, plays its most visible & catalytic role in a modern economy with the widespread adoption of branding of products & development of consumer preferences. To the extent that any consumer product is packaged in a manner that meets the criteria of safety, convenience & attractiveness, it gains market share. In the aggregate, packaging as a sectored activity boosts consumption & economic growth.
- The packaging industry’s growth has led to greater specialization & sophistication from the point of view of health (in the case of packaged foods & medicines) & environment friendliness of packing material. The demands on the packaging industry are challenging, given the increasing environmental awareness among communities.